Marketing guides for small businesses

What a small business needs to know to market well, without jargon or wasted budget. Written from thousands of conversations with owners who market with our agent.

In-depth guideAI marketing

AI Marketing for Small Business: What Actually Works in 2026

AI marketing for small business in 2026: what AI does well for content, design, video and ads, where it still fails, the legal lines, costs and how to start.

11 min read

Pricing & costs

What every part of small-business marketing costs, with sources and dates.

Pricing & costs

How Much Should a Small Business Spend on Marketing?

How much should a small business spend on marketing? A goal-based formula, a worked example, a budget table, Google vs Meta splits and the numbers to track.

8 min read

Google & local

Google Ads, Google Business Profile, reviews and where to advertise.

Google & local

Google Ads vs Facebook Ads: Which Works for a Small Business?

Google Ads vs Facebook Ads for a small business: do Google Ads work, 2026 cost benchmarks, which businesses win on each, and a five-question decision tree.

8 min read

Video & AI video

Business videos, UGC, Reels and AI presenters.

In-depth guideVideo & AI video

AI Video Ads for Small Business: What Works in 2026

AI video ads for business in 2026: five types that work, what AI video ad generators cost, a photo-to-ad workflow, quality checks and AI labeling rules.

12 min read

Video & AI video

AI UGC Ads: What They Are and How Small Brands Use Them

What UGC is, what AI UGC ads are, when an AI actor becomes a fake testimonial, 2026 creator rates and usage rights, a sample script and how to test.

8 min read

AI marketing

AI agents, tools and prompts: what actually works for a small business.

In-depth guideAI marketing

AI Marketing for Small Business: What Actually Works in 2026

AI marketing for small business in 2026: what AI does well for content, design, video and ads, where it still fails, the legal lines, costs and how to start.

11 min read

AI marketing

What Is an AI Marketing Agent? How It Differs from ChatGPT

What an AI marketing agent is, in plain words: how it differs from a chatbot, ChatGPT and automation, the main types, what it costs and how to stay in control.

8 min read

WhatsApp for business

WhatsApp Business, compliant broadcasts, auto-replies and bots.

In-depth guideWhatsApp for business

WhatsApp Marketing for Small Business: The 2026 Guide

WhatsApp marketing for small business in 2026: app vs API, Meta's message prices by country, setup, broadcasts, click-to-WhatsApp ads and opt-in rules.

13 min read

WhatsApp for business

WhatsApp AI Agents for Small Business: Bots vs Agents

WhatsApp AI agent or chatbot for your business? The difference, Meta's Business Agent, message costs by country from October 2026 and how to choose.

8 min read